HBO new look - UI and brand
HBO redesign exercise. I have raised some changes in the logo, and in the graphic interface of the web and TV application.
HBO new look - UI and brand
HBO redesign exercise. I have raised some changes in the logo, and in the graphic interface of the web and TV application.
Logo restyling
More geometric and homogeneous – facilitating scalability.

Color system
I have increased the presence of blue as a corporate color.

Logo restyling
More geometric and homogeneous – facilitating scalability.

Color system
I have increased the presence of blue as a corporate color.

Graphic explorations
Looking for a visual language.

Graphic explorations
Looking for a visual language.


Joining roads
Playing with circular and typographical shapes.
Joining roads
Playing with circular and typographical shapes.

Country landing page
Focused on the conversion. A strong experience is proposed for non-customers.
Country landing page
Focused on the conversion. A strong experience is proposed for non-customers.




Explorations in the mobile versions
I have maintained the use of circular shapes in transitions and in the user interface.
Explorations in the mobile versions
I have maintained the use of circular shapes in transitions and in the user interface.

01. Featured series

02. Devices

03. Benefits

04. Call to action
TV application
Easy and intuitive.

TV application
Easy and intuitive.


Product page
Structured information and visual power.
Product page
Structured information and visual power.
