HBO new look - UI and brand

HBO redesign exercise. I have raised some changes in the logo, and in the graphic interface of the web and TV application.

HBO new look - UI and brand

HBO redesign exercise. I have raised some changes in the logo, and in the graphic interface of the web and TV application.

Logo restyling

More geometric and homogeneous – facilitating scalability.

Color system

I have increased the presence of blue as a corporate color.

Logo restyling

More geometric and homogeneous – facilitating scalability.

Color system

I have increased the presence of blue as a corporate color.

Graphic explorations

Looking for a visual language.

Graphic explorations

Looking for a visual language.

Joining roads

Playing with circular and typographical shapes.

Joining roads

Playing with circular and typographical shapes.

01. Featured series
02. Devices
03. Benefits
04. Call to action

TV application

Easy and intuitive.

TV application

Easy and intuitive.

Product page

Structured information and visual power.

Product page

Structured information and visual power.

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