2019 Rebrand

BBVA is more than a bank. It is at a pivotal point of transformation bringing the age of opportunity to everyone. This deserves an identity that reflects its commitment to innovation, its unified position in the marketplace, and the promise they offer to the customers. I collaborated in this project as a member of the BBVA Design team.

CONTRIBUTING MEMBERS: BBVA Design and Brand teams. Landor London.

2019 Rebrand

BBVA is more than a bank. It is at a pivotal point of transformation bringing the age of opportunity to everyone. This deserves an identity that reflects its commitment to innovation, its unified position in the marketplace, and the promise they offer to the customers. I collaborated in this project as a member of the design team.

CONTRIBUTING MEMBERS: BBVA Design and Brand teams. Landor London.

Key decisions

These three decisions should set the tone.

1. The first

This should feel like a revolution, not an evolution.

2. The second

Invest in our word-mark, not a new symbol.

3. The third

We want this to symbolize opportunity.

Key decisions

These three decisions should set the tone.

1. The first

This should feel like a revolution, not an evolution.

2. The second

Invest in our word-mark, not a new symbol.

3. The third

We want this to symbolize opportunity.

The most common idea of opportunity is the concept of prosperity - elevating one's life to achieve a better and more comfortable standard of living.

The most common idea of opportunity is the concept of prosperity - elevating one's life to achieve a better and more comfortable standard of living.

First explorations

From the beginning of the process we work with the idea of ascension as a metaphor of prosperity and opportunities for the new era. With this idea, I made some explorations playing with the leading role of photography and illustrations.

First explorations

From the beginning of the process we work with the idea of ascension as a metaphor of prosperity and opportunities for the new era. With this idea, I made some explorations playing with the leading role of photography and illustrations.

BBVA Photography

Capturing evocative light at the ‘golden hour’ of the morning, and exaggerating our brand colours within elements of the imagery, we capture the anticipation of a new day and create a unique, ownable image style. I collaborated with the photography team supervising the artistic direction.

BBVA Photography

Capturing evocative light at the ‘golden hour’ of the morning, and exaggerating our brand colours within elements of the imagery, we capture the anticipation of a new day and create a unique, ownable image style. I collaborated with the photography team supervising the artistic direction.

The design system

The brand is made up of 8 basic visual elements. The entire design system integrates elements that are referring to the concept of elevation.

The design system

The brand is made up of 8 basic visual elements. The entire design system integrates elements that are referring to the concept of elevation.

BBVA Brand applications

BBVA Brand applications


¿Quieres saber más sobre este proyecto? Visita su ficha en Behance.

BBVA Public Web

¿Quieres saber más sobre este proyecto? Visita su ficha en Behance.

BBVA 2019 Rebrand

Trabajemos juntos

Puedes contactarme en mi correo electrónico: info@julianpg.com

Trabajemos juntos

Puedes contactarme en mi correo electrónico: info@julianpg.com